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Making Breakthrough Innovation Happen : Making 11 Indians Pulled Off TheImpossible

Making Breakthrough Innovation Happen : Making 11 Indians Pulled Off TheImpossible

Porus Munshi

  • $ 1222


This book distinguishes itself by its detailed focus on the thought processes which inspired the breakthroughs. This innovative approach in storytelling enhances the book s inspiration quotient for the reader and challenges her or him to set out on a similar journey. - Ratan N. Tata India is known as a country not of innovation but of improvisation or Jugaad , as they say in Hindi. But that has begun to change. We have enough examples in this country of people who have turned industry norms upside down to pull off the impossible in their fields. Eleven such case studies are featured in the book, including Titan, which came out with the slimmest water-resistant watch in the world; Su-Kam, a power backup company that did not fit into an existing industry but ended up creating a new one; Shantha Biotech, which developed a low-cost Hepatitis-B vaccine and ushered in the biotechnology a...