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Direct from Dell: Strategies That Revolutionized an Industry

Direct from Dell: Strategies That Revolutionized an Industry

Michael Dell

  • $ 904


Michael Dell, founder of Dell Computer and one of the worlds top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. At the age of twelve Michael Dell earned $2,000 selling stamps, and by the age of eighteen he was selling customized PCs from his room. He went on to found one of the most successful computer businesses in the world, redefining the industry. "Direct from Dell" teaches you how to get on to the front of the pack and stay there. The pioneer shares his ideas on: why, initially, its better to have too little capital rather than too much; how studying customers, not competition, will give you a greater competitive edge; why your people pose a greater threat to your business than the competition; how to exploit the competitions weakness by exposing its greatest strength; and, how integrating vertically can m...