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Beyond the Idea: Simple, Powerful Rules for Successful Innovation

Beyond the Idea: Simple, Powerful Rules for Successful Innovation

Vijay Govindarajan and

  • $ 1440


Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the worlds best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the worlds leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams. Beyond the Idea shows exactly how to: * Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists. * Manage any innovation initiative a...